Kaspersky Lab Advances Internet Security

with New “Triple Threat” Protection Products

New Kaspersky Anti-Virus 7.0 and Kaspersky Internet Security
7.0

combine top-rated hourly anti-malware
signature updates, advanced proactive heuristics and real-time behavior
blocking

(Woburn, MA) – August 1, 2007 – Kaspersky Lab, a
leading developer of Internet threat management solutions that protect
against viruses, spyware, hackers and spam, today introduced the newest
versions of its flagship consumer and small office products – Kaspersky®
Anti-Virus 7.0 and Kaspersky® Internet Security 7.0.

Version 7.0 builds on the foundation of Kaspersky’s award-winning
version 6.0 antivirus engine, which earned the worldwide recognition of
both advanced IT users and millions of consumers. Kaspersky
Anti-Virus 7.0 includes premium-level protection against
viruses, Trojans, worms, spyware, adware, rootkits and keyloggers. Kaspersky
Internet Security 7.0 offers all this and additional protection
against phishing and spam, the integration of a sophisticated firewall,
plus privacy and parental controls.

Triple Threat Protection –

Kaspersky Anti-Virus 7.0 (KAV) and Kaspersky Internet Security 7.0 (KIS)
both offer the same comprehensive three-point protection concept developed
by Kaspersky Lab against known and unknown threats. Triple Threat
Protection combines three advanced approaches for defending against
today’s Internet threats and to effectively combat programs designed to
steal financial and confidential data stored on a computer.

Automated Hourly Anti-Malware Updates – Kaspersky Lab
is known for its top detection rate and its rapid response time to new
Internet threats. As in previous versions, 7.0 automatically updates a
user’s anti-virus signature database hourly. Update size of ~ 50Kb makes
the updates exceptionally small and virtually unnoticeable.

Proactive Heuristic Analysis – In the event of an
attack that the signature database does not currently defend against,
Kaspersky acts proactively to isolate and analyze the unknown program
for its potentially malicious behavior prior to its access to the
computer.

Real-Time Behavior Blocking – Version 7.0 also offers a
third line of defense by analyzing all processes running on the system,
alerting the user to any suspicious and potentially dangerous behavior
from an application. If any changes are made maliciously, Version 7.0
can automatically roll the computer back to the state prior to the
attack.
Kaspersky
Internet Security 7.0, the integrated solution that protects home users
from all types of online threats, also includes a number of improvements
that greatly enhance its functionality and protection capabilities:

Privacy and Parental Control - The new Parental Control
module, which includes a linguistic analyzer and blacklists forbidden
Web addresses, allows parents to control their children’s Internet
browsing by blocking access to portals that display violence,
pornography and drug propaganda. Additionally, a new Privacy Control
module protects confidential data and prevents the theft of
potentially lucrative personal information, including email addresses,
passwords, bank details and credit card numbers.

Because Kaspersky Internet Security 7.0 includes components that protect
against all common IT threats, the solution can be used to protect the
infrastructure of small businesses that have a small number of
computers, for which deployment of sophisticated corporate IT security
solutions is not cost effective.

Enhanced User Interface –

Although the functionality and protection provided by both new Kaspersky
Version 7.0 products have been significantly enhanced, these products
are even easier to manage than its predecessor. Sporting a new user
interface, Kaspersky 7.0 is very intuitive for even inexperienced users
to easily install, configure and use.

Certified for Windows Vista – Kaspersky Anti-Virus 7.0
and Kaspersky Internet Security 7.0 were developed with Microsoft
Windows Vista in mind and are compatible with 32-bit and 64-bit versions
of the operating system. The products have been awarded the Certified
for Windows Vista logo. The products’ interfaces match Microsoft Windows
Vista in style and fit well into the operating system’s visual
environment.

Pricing and Availability – Kaspersky Anti-Virus 7.0 and
Kaspersky Internet Security 7.0 are currently available for purchase at www.lexansystems.com/store.
These products will be available in retail wherever computer security
software is sold in both the U.S. and Canada.

Kaspersky Anti-Virus 7.0 is priced at $59.95. Kaspersky Internet
Security 7.0 is priced at $79.95, and KIS 7.0 can be installed on up to
three PCs.

Users with a current license to Kaspersky Version 6.0 can upgrade free
of charge.

Quote:

Randy Drawas, Vice President, Marketing, Kaspersky Lab

“The number of daily new malicious threats detected in our Lab
is growing at an unprecedented rate. And as people continue to store
more valuable information on their computer – photos, music or personal
information – and as they shop and bank more online, they require
automated and robust security they can trust. Our new
seventh-generation security solutions just re-upped on our promise to
keep our customers safe. Triple Threat Protection seriously raises the
bar that cybercriminals have to scale, all while minimally impacting our
users’ computing experience.”

Tags: Anti-Virus, Malware, Security Software

Author: Christopher